Buyer Strategy Sessions Keep You Protected

If you're even remotely considering buying a home in the next 12 months, this is for you.

Way too often, we run into people who think 'researching' means browsing sites like Zillow or That is not research, not exactly.

Here is something that happens far too often... A home buyer finds a home that they like and thinks about trying to buy it. They haven't done much other research and definitely haven't done a Buyer Strategy Session.

They're not rushing to find out that there is much more to writing an offer than picking a price.

When you find the home you want to buy, the only question you should be asking is... 'is this the right house for me and my family?"

Not, how do I buy a house? How do I get the best deal possible? How do I get the best financing possible? How do I not lose my money? How do I know I'm buying a good house? and so on…

So, if you would even consider buying a home in the next 12 months, you should be setting up a Buyer Strategy Session.

What is a Buyer Strategy Session?

There are three major things that we share with you in our Home Buyer Strategy Session

  1. What our clients are doing to take advantage of the current market
  2. How we keep you protected through the entire process
  3. How we get you the best deal possible under whatever the circumstances are

I jokingly say that this can take 20 minutes or 2 hours... it really depends on how many questions you ask.

Most people have a ton of questions about the home-buying process, and they should. It is a huge purchase with a lot of moving parts. That is the reason we do these with all our clients.

Let's go through each of the three things we cover to give you a better idea of what to expect.

What our clients are doing to take advantage of the current market.

Our clients are better informed & better prepared.

There are over 150 different negotiation points in a real estate contract. One of the major ways we win is by putting our clients in the best possible position to negotiate all those points.

Price is where most people get stuck. Obviously, it's important, but there is so much more to making a deal.

On top of that, market knowledge is huge! We find more off-market properties for our clients than anyone I know. If you can find a seller willing to sell off-market, the buyer wins 99.9% of the time.

How we keep you protected through the entire process

One of the biggest misconceptions is that a buyer may be able to get a better deal working without an agent... Or worse, working directly with the listing agent.

California is one of few states that actually allows for a listing agent to represent both sides of a deal. This is something that we don't believe should be allowed at all, but it is.

There are so many different ways that we keep our clients protected, but I'll explain a few.

  • Making sure they don't lose their deposit
  • Coordinating a ton of due diligence
  • Navigating the 500+ documents included in any deal
  • Renegotiating when issues are uncovered

Storytime: My office lease is coming up soon, and I went to look at a potential new space to buy. Reminder... I am a licensed agent, I know what I'm doing but I don't know commercial real estate like I know residential. I reached out to the listing agent of a property I was interested in. Meeting him at the property he spent the first hour telling me all the reasons I should buy the property. For several reasons, I didn't think it was a good fit for our company. AFTER he realized I wasn't going to buy that property, he told me ALL the reasons why I shouldn't buy it and why he told his client (the seller) that he was stupid for buying it. This is what it looks like to work with the listing agent. YikesI now have a great commercial agent helping with our search, obviously not the one mentioned in this story.

Remember... the Listing Agent was hired by the seller to do two things.

  1. Sell the house for as much money as possible

  2. Protect the seller

Nowhere does it mention to also give the buyer the best deal possible.

Here is an easy comparison. Let's say you're buying a home for $1,000,000.

An Attorney reaches out to you and tells you that his client is suing you for $1m. Are you going to ask that same Attorney to defend you? Of course not. That would be insane.... but what if he gave you a "good deal".

In short - our entire job is to protect our clients and their real estate. It's literally the tagline for our company.

How we get you the best deal possible under whatever the circumstances are

Price is important, we mentioned that earlier. Our goal is to make your offer look as good as possible everywhere except the price.

We do this by leveraging the other 150+ terms in the contract to be as good as possible. This is how we save our clients thousands of dollars.

Storytime: Recently, we won a negotiation against 8 other offers and saved our client at least $70,000. This client took our advice on how to negotiate the deal because they went through the Buyer Strategy Session ahead of time. Not only did we get their offer accepted on the home they 'had to have' but we saved them a ton of money. The home ended up appraising for $50k more than they paid for it. Huge win.

What happens after the Buyer Strategy Session?

At the end of the Buyer Strategy Session, we talk about what it looks like to become a VIP Client of Onyx Homes. For those who become clients, they get access to a ton of bonuses and guarantees.

And those that don't walk away with a TON of free information.

We're big about making 'win-win' situations.

If you want to sign up for your Buyer Strategy Session, click here. Remember, there is no cost or obligation.

Hope you found this helpful! If you're not in the market to buy, send this to a friend that may be. They'll probably thank you!

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